Start Garden
 

Events



Upcoming events

    • 22 Oct 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW Grand Rapids, MI 49503

    Topic | (Re)Building Your Brand

    Every business has a brand, but few organizations understand it’s significance and how to use it. Fewer still are the businesses that know how to create one. The whole world of marketing can seem nebulous and abstract, but it is nonetheless vital. The good news is there are simple principles that startups or established businesses can learn and apply to craft their unique marketing presence and their brand. This will inform not only their marketing strategy, but the whole of how the business communicates what it does both internally and externally. The purpose of this workshop is to understand branding, what makes up a good brand, and ultimately how to lay the foundation for building (or rebuilding) your own brand. Come with something to write with and on, because this is going to get practical!

    Your Instructor | Craig Bradley, Marketing Advisor

    Craig is a freelance marketing and branding advisor with an eye for the big picture. He has worked with well-known brands around Grand Rapids, and loves to help businesses build a marketing strategy focused on long-term growth and reoccurring revenue. He also just plain loves start ups of all kinds and is easy to work with. Outside of advisor hours he can be reached at CraigBBradley@gmail.com.

    • 29 Oct 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW Grand Rapids, 49503

    Topic| Why selling can be your hardest step and what to do about it

    Points that will be discussed:
    · How to get the first sale and who that might be
    · Testing your sales package
    · Who is facilitating the purchase and who is deciding to buy
    · Three key steps needed to sell anything to anyone
    · Why the selling personality is different
    · Turning “No” into “Know” and why “no” can be a good thing


    Who should attend?
    · Leadership from startup companies (especially if you have never had a fulltime sales job)
    · Sales leaders from any size company (learn some new sales perspectives)
    · Funding sources from VC’s to Angel groups
    · Inventors that have never sold
    · Anyone that gets hives when you think about cold calling.

    Your Instructor| Mike Suman

    Mike spent many years as a Group VP for $22 billion company and currently holds 51 Patents. He is Author of the Book "Should Your Idea Become a Business?” and hosts a weekly NPR talk show titled "Innovation Talk". Mike currently has five websites selling product as well as a furniture B2B business that just started exporting furniture from Michigan to Japan. He recently acquired a Major League Baseball license, now selling to all 30 teams as well as developed a nationwide distribution network. Mike is a volunteer to many Entrepreneurial Groups throughout West Michigan.

    • 05 Nov 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW, Grand Rapids

    Topic | Resourceful Entrepreneurs

    Three entrepreneurs share practical tricks to move absolute necessities from The Unaffordable category into The Affordable category. Topics will include getting physical products made and into customers' hands, building websites, promotional videos and launching Kickstarter campaigns.

    The Panelists

    Benjamin Gott | Boxed Water, Start Garden Entrepreneur in Residence

    Kristen Feld | Elf Factory

    Justin Herd | One Bowl

    • 12 Nov 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW Grand Rapids, 49503

    Topic| Alphabetical Entrepreneur

    Products are crucial, business plans are imperative, and marketing is non-negotiable. But the real difference between success and failure in startups is the character of the entrepreneur. Some people are wired to win in the the entrepreneurial marketplace, and for some no amount of capital or planning will help them overcome themselves. Greg Smith examines the entrepreneurial personality with a preview from his new book, The Alphabetical Entrepreneur. Hear him discuss some of the twenty-six traits that separate successful entrepreneurs from those that don't last long past the start up phase.

    Your Instructor| Greg Smith, Black Lake Studio

    Greg is a storyteller who understands not only how and why stories work but how to harness their power for books, brands, and businesses. Greg has written, co-authored, or edited dozens of books and articles, including fiction and non-fiction on subjects as diverse as business management, history, contemporary events, and religion. He is in demand as a ghost writer, collaborator, and freelance editor. He is the founder and chief creative officer of Black Lake Studio, which creates branding and marketing content for print, web, and video. Learn more at www.SmithGreg.com.

    • 14 Nov 2014
    • 11:30 AM - 1:00 PM
    • 50 Louis St. NW Grand Rapids, 49503

    Bring your lunch and hear regional experts share experience, advice, and lessons from their profession. 20 available spots | FREE for members | $5 for non-members

    Topic | Funding Your Startup Through State Programs

    From seed funds & grants, to accelerators & plan competitions, there are many funding options available through the State of Michigan. Join us on November 14th when you will hear about these opportunities from a panel of professionals that know them best.

    The discusion will include:

    Business Accelerator Fund
    Michigan PreSeed Fund 2.0
    First Cutsomer Program at U of M
    SBIR/STTR
    The Panel | Phil Tepley, Mike Flanagan, Austin Dean

    Phil Tepley | MI SBDC

    Under the leadership of Phil Tepley, beginning in 2007, the SBDC “Tech Team” grew to a statewide group of eight business consultants that assist Michigan’s emerging technology based companies with their commercialization, financing, and growth strategies. Since Tepley began managing the team, it has helped its clients raise over $200 million in capital formation and to create over 800 jobs. He is a former President and VP of Programming at Ann Arbor’s investor forum, the New Enterprise Forum.

    Mike Flanagan | Director of Equity Programs | Michigan Economic Development

    Mike Flanagan is Director of Equity Programs at the Michigan Economic Development Corporation (MEDC) responsible for the state’s venture capital, private equity, and mezzanine program investments, through the 21st Century Investment Fund and Venture Michigan Funds, among other programs, which total over $300 million in assets under management. These programs are designed to grow the risk capital markets and entrepreneurial ecosystem Michigan, which has experienced a ten-fold increase over the last decade.

    Austin Dean | Director of Business Operations

    If Austin’s not scuba diving or kayaking, he’s busy developing company valuations for GR Current or tending to his side project, Failure Lab. After working as an analyst for the Charter Group and Center for Entrepreneurship & Innovation, Austin has a firm grip on business model generation, business plan development, and market research. His personal experience with start-ups and an MBA add a fortified practicality to his work. Start a conversation with Austin about good classic novels and you'll have a friend for life.

    • 19 Nov 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW Grand Rapids, 49503

    20 available spots | FREE for members | $25 for non-members

    They say “it’s who you know”, and they are right! Whether you are an entrepreneur, a business professional, or a new graduate, having great networking skills is crucial to your success. At this workshop, Amanda Chocko will share tips & techniques on how make connections, build meaningful relationships, and grow a robust professional network.

    Your Instructor | Amanda Chocko, Community Relations at Start Garden

    Amanda is a true New Yorker-straight forward with a bit of sass. With a past in business incubator & accelerator management, program development, event planning and marketing, she joins the Start Garden team recruiting startups, expanding our network, and working with our sponsors. Amanda’s past projects with Rick include Momentum and 5×5 Night. An entrepreneur at heart, she has launched a number of her own ventures and has over 15 years of entrepreneurial and business management experience. You can usually find Amanda at various events around town or in her basement doing P90X.

Past events

17 Oct 2014 Lunch & Learn: What If? Idea Generation
15 Oct 2014 Field Trip to GR Makers
24 Sep 2014 Pre-Money Valuation: Arriving at and Defending it
19 Sep 2014 Lunch & Learn: Public Relations for Startups
17 Sep 2014 Focusing Your Digital Marketing Plan
10 Sep 2014 Bootstrapping Your Website
27 Aug 2014 Balanced Breakthrough Model: Testing Viability, Feasibility and Desirability
22 Aug 2014 Lunch & Learn: Technology Commercialization
14 Aug 2014 Lunch & Learn: New Funding Options for Small Businesses
14 Aug 2014 Breakfast: New Ways to Invest in Local Business
13 Aug 2014 Present Like A Pro
08 Aug 2014 Lunch & Learn: I Need A Tech Cofounder!
06 Aug 2014 25 Word Pitch
27 Jun 2014 Lunch & Learn: Strategic Positioning and Product Roadmaps
25 Jun 2014 Class: MVP-Finding the Right Customer
18 Jun 2014 Class-Why selling can be your hardest step and what to do about it
11 Jun 2014 Class-Human Resources 101
04 Jun 2014 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
28 May 2014 Class: Lean Startup Basics
23 May 2014 Lunch & Learn: Startup Law-Legal Pitfalls for Early-Stage Entrepreneurs and Companies to Avoid
21 May 2014 Class: Foundations of Digital Marketing
14 May 2014 Class: Present Like A Pro
07 May 2014 Accounting for Entrepreneurs
02 May 2014 Lunch & Learn: The Basics of Raising Capital
23 Apr 2014 Class - SEO Optimization
18 Apr 2014 Lunch & Learn: What happens when we take the "Wonder" all the way?
16 Apr 2014 Running A Successful Kickstarter Campaign
04 Apr 2014 Lunch & Learn: Making Conflict Productive
26 Mar 2014 Class - Bootstrapping Your Website
21 Mar 2014 When To Start Caring About Your Brand
19 Mar 2014 Present Like A Pro: MWest Challenge
12 Mar 2014 The trU Grit of Leadership: Leading Entrepreneurial Ventures From The Inside Out
10 Mar 2014 Business Plan Review: MWest Challenge
07 Mar 2014 Crowdfunding in Michigan
05 Mar 2014 5 Costly Website Mistakes and How to Avoid Them
19 Feb 2014 Class - Startup Law: The Things That Every Founder Needs to Think About
18 Feb 2014 MWest Challenge: The Big Five
12 Feb 2014 Class - The 25 Word Pitch
07 Feb 2014 Lunch & Learn: Technology Commercialization
05 Feb 2014 Class-Financial Modeling for Startups
31 Jan 2014 Lunch & Learn: Public Relations for Startups
29 Jan 2014 Class: Conversion Optimization
22 Jan 2014 Class-Search Engine Optimization
20 Jan 2014 Market Research - MWest Challenge
15 Jan 2014 Present Like A Pro
14 Jan 2014 Balance Breakthrough Business Model
13 Jan 2014 MWest Challenge: Business Plan Overview
10 Jan 2014 Lunch & Learn: Visual Communication
08 Jan 2014 How is Your Mental Game?
03 Jan 2014 Monthly Members' Coffee
20 Dec 2013 The Alphabetical Entrepreneur
18 Dec 2013 Class-Customer Discovery (MWest Challenge)
12 Dec 2013 ArtServe: Breaking the Mold
11 Dec 2013 Class - How to Present Like a Pro
09 Dec 2013 Introduction to the Business Model Canvas
06 Dec 2013 Lunch & Learn-Building the Optimum Team
06 Dec 2013 Start Garden Monthly Members' Coffee
04 Dec 2013 Class-Business Development Fundementals
20 Nov 2013 Class - Introduction to the Lean Canvas
13 Nov 2013 Class - How to Present Like a Pro
08 Nov 2013 Lunch & Learn: Marketing for Startups
06 Nov 2013 Class-Defining Your Target Market
01 Nov 2013 Start Garden Monthly Members' Coffee
30 Oct 2013 Class - Financial Modeling for High Growth Venture
25 Oct 2013 Lunch & Learn-Emerging Startups in the Medical Sector
23 Oct 2013 Class - Social Media for Startups
16 Oct 2013 Class - How to Present Like a Pro
11 Oct 2013 Lunch & Learn-Bootstrapping Your Website
09 Oct 2013 Class-Developing Your Brand Narrative
02 Oct 2013 Concept Development 101
10 Sep 2013 Class - How to Present Like a Pro
06 Sep 2013 Lunch and Learn - Branding, Telling Your Story
28 Aug 2013 Class - Social Media for Startups
21 Aug 2013 Class - Human Resources
20 Aug 2013 Class - How to Present Like a Pro
14 Aug 2013 Class - The trU Grit of Leadership: Leading Entrepreneurial Ventures From The Inside Out
07 Aug 2013 Class - Financial Modeling for High Growth Venture
06 Aug 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
01 Aug 2013 Class - The Art of Conducting a Sales Call
31 Jul 2013 Class - Quickbooks Integration
16 Jul 2013 Class - How to Present Like a Pro
27 Jun 2013 Update Night - June
21 Jun 2013 Lunch and Learn - Built to Scale
13 Jun 2013 Happy Hour - June
11 Jun 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
23 May 2013 Start Garden Update Night - May
21 May 2013 Class - How to Present Like a Pro
10 May 2013 Lunch and Learn: Maker Spaces - Are they as cool as they sound?
09 May 2013 Happy Hour - May
07 May 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
26 Apr 2013 Lunch and Learn - The Rise of the “Mompreneur”: 4 Stories of Michigan Mom-Developed Products
25 Apr 2013 Start Garden Update Night - April
17 Apr 2013 Class - How to Present Like a Pro
11 Apr 2013 Start Garden Happy Hour - April
09 Apr 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
29 Mar 2013 Lunch and Learn - The End of Marketing as We Know It (We Feel Fine)
28 Mar 2013 Start Garden Update Night - March
22 Mar 2013 Special Event - Member Only Breakfast
21 Mar 2013 Class - Brand Identity
20 Mar 2013 Class - How to Present Like a Pro
14 Mar 2013 Start Garden Happy Hour - March
12 Mar 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
08 Mar 2013 Lunch and Learn - Raising Capital in Michigan
28 Feb 2013 Start Garden Update Night
22 Feb 2013 Lunch and Learn - Selling Strategies for Startups
20 Feb 2013 Class - How to Present Like a Pro
13 Feb 2013 Class - Accounting for Entrepreneurs
08 Feb 2013 Lunch and Learn - Breaking the Startup Stereotype
07 Feb 2013 Start Garden Happy Hour
05 Feb 2013 Class - Introduction to the Lean Canvas & Validation Board
29 Jan 2013 Class- Digital Marketing for Startups Part I & II
25 Jan 2013 Lunch & Learn - Idea to Shelf
24 Jan 2013 Start Garden Update Night
16 Jan 2013 Class - How to Present Like a Pro
15 Jan 2013 Class - Telling Your Story (or Why American Girl and Apple Don't Slash Prices)
11 Jan 2013 Lunch & Learn - Public Relations for Startups
10 Jan 2013 Start Garden Happy Hour
08 Jan 2013 Class - Introduction to the Lean Canvas
20 Dec 2012 Start Garden Update Night
14 Dec 2012 Special Event - Member Only Breakfast
12 Dec 2012 Class - How to Present like a Pro
11 Dec 2012 Class - Introduction to the Lean Canvas
07 Dec 2012 Lunch & Learn - Navigating the Fundraising Trail
29 Nov 2012 Start Garden Update Night
28 Nov 2012 Class - Business Model Canvas
16 Nov 2012 Lunch & Learn - Search Engine Optimization
08 Nov 2012 Start Garden Happy Hour
07 Nov 2012 Class - Digital Marketing
06 Nov 2012 Class - Introduction to the Lean Canvas
02 Nov 2012 Lunch & Learn - Managing Stress for Startups
01 Nov 2012 Epic Launch Party & Film Festival
31 Oct 2012 Lunchtime Thriller Dance Party @Startgarden!
26 Oct 2012 Lunch & Learn - Legal Ease
25 Oct 2012 Start Garden Update Night
25 Oct 2012 Start Garden Update Night
19 Oct 2012 Lunch & Learn - Human Centered Design Basics
17 Oct 2012 Class - Public Speaking
12 Oct 2012 Lunch & Learn - Visual Communication
11 Oct 2012 Start Garden Happy Hour
09 Oct 2012 Class - Lean Canvas/Business Model Canvas Overview


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